Our Services
A Fully Data Transparent DSP, SSP, Ad Server.
-
The December 2023 ANA Programmatic Media Supply Chain Transparency Study revealed a massive amount of waste and lost opportunities for marketers within the current supply chain. “…a mere 36 percent (or less) of those investments actually reach their intended audiences.”
Challenges in data management, data access and a systemic information asymmetry stand in the way of making informed decisions.
We provide log level data for every campaign detailing every step of the process from the time the budget hits our DSP until it is delivered to a publisher. Our case studies show marketers can reduce transaction fees by up to 60% and optimize campaign performance by over 35%.
Platform Benefits:
- Log level data allows complete understanding of performance
- Direct supply chain contracts encouraged
- Directly configure all campaign assets within the platform
- Custom Prebid adapter provides direct integration into supply
- Flexibility of programmatic guaranteed but 100% managed by you
- Prebid adapter does not require ads.txt to publisher and
protects campaigns from MFA sites - Mitigate brand cannibalization by not bidding against yourself through multiple channels
- Prebid Server Side integration compatible
- Eliminate 3rd party DSP and SSP layers and costs
- Full control over bidding/clearing CPM
- Manage margins in real-time
- Web based display, video, in-app, paid social media, native and CTV compatible
- Generate client facing reporting across all inventory types within the platform
Ad Technology Development
(idea incubation to live production deployment)
- Pre-seed stage analysis: What problem is being addressed and is my solution a real answer? We use the US Government Small Business Innovation Research (SBIR) project guidelines to create a 1500-word pitch presentation.
- Seed Stage: Validate business model and the initial idea hypothesis including experimentation, data gathering and idea iterations. Is there enough supporting evidence to move forward with initial concept or is a pivot required.
- Early Stage: Minimum viable product coding & development.
- Growth Stage: Go to market execution focusing on building case studies with reliable data sets, gathering client references while reducing burn rates until profitability.
Fractional Sales Management
-
Osprey Media takes on the day-to-day responsibilities of leading your sales and business development teams to drive revenue growth for your company. The skill sets, strategies, staff hires needed to get traction for a startup are very different than those needed to run an established venture. We help you make the right choices. Roles included are:
- Sales Strategy Development
- Staffing
- Sales Team Management
- Client Acquisition
- Account Management
- Revenue Growth
- Sales Process Optimization
- Market Research
- Reporting & Analytics
- Sales Collateral & Materials
- Client Relationship Management
- Budgeting & Forecasting
Digital Media Accounts Receivable Financing
- Osprey Media offers digital media receivables financing for programmatic ad and marketplace revenue underwritten by Seabury TFX. Our streamlined process ensures quick approval and funding, often within days. With us, you can expect a straightforward and efficient experience without hidden fees. Discover a seamless financing solution for your business today.
- Osprey Media is an approved broker of Seabury TFX within the digital advertising ecosystem and provides introductions, due diligence, market insights, and risk assessments to Seabury TFX. Osprey Media is compensated directly by Seabury TFX not by our clients.
- Osprey Media conducts the preliminary fact finding and data gathering on behalf of Seabury TFX with any interested parties.
- Joon Kang, US representative for Seabury TFX will handle all deal terms and contracts.
E-mail: jkang@seaburytfx.com | Mobile: 714-883-3502